First established as a farming community, Goleta Valley grew during the track housing boom of the 1960s and 70s, creating a wonderful, safe bedroom community. North Goleta is home to one of the finest colleges in the country, the University of California at Santa Barbara (UCSB). Goleta is blessed with rustic beaches and pastoral mountain views and as a newly incorporated city (2000) it offers many opportunities for the businessperson. The numerous shopping malls and business parks bring a solid tax base to the area while coastal proximity of  Sandpiper Golf Course and Bacara Spa and Resort bring travelers from all over the world.